So, you're on an eCommerce blog looking for the best eCommerce blogs.
Congratulations, you found the best one, the search is over!
From how to draw up an eCommerce business plan template to how to get an eCommerce business license, we've got you covered. Still, we know there are a lot of helpful blogs out there that are also relevant to your business.
We've put together a list of the 10 best eCommerce blogs that cover the most relevant trends and offer real benefits to their readers.
10 Best Blogs on eCommerce
Not every eCommerce blog is as useful as the next. With the increase in eCommerce businesses, there has been equal growth in blogs that purport to contain valuable and expert information on running a business.
To help, we’ve put together a list of the ten most comprehensive and useful blogs.
1. BlueCart
We're not just tooting our own horn here, we really do know what we're talking about when it comes to eCommerce business. Would you trust a list of the best sites from a lesser site? We've taken a deep dive into topics like eCommerce accounting and the best banks for eCommerce business. Our team has a serious passion and comprehensive understanding of the challenges you face as you work to grow your business.
Not to mention we have our own online marketplace, BlueCart eCommerce. eCommerce is in our blood and our content shows that. We also have useful guides on inventory management, sales, marketing, and more! Whether you're looking for coffee marketing ideas or the benefits of offering expedited shipping, we've got you covered.
2. A Better Lemonade Stand
A Better Lemonade Stand (ABLS) is a forward-thinking strategy for blog eCommerce website from Richard Lazazzera, formerly the head of marketing at Shopify. He uses his own experience in the industry and emerging trends to cover topics for all stages of an eCommerce business. Content ranges from new eCommerce business ideas to info on starting an eCommerce business to ways to increase your current sales.
No matter what stage you're at or what you're looking to do, you can find many articles on ABLS that will help. It is highly comprehensive and, in our view, second only to our own content.
3. Neil Patel
Neil Patel has been a major name in SEO and digital marketing for more than 20 years. He's grown several multimillion-dollar businesses and worked with giant companies like Google, General Motors, and Viacom. Neil's blog focuses mainly on digital marketing, analytics, and eCommerce SEO.
If you're looking to increase sales for your existing B2B business model or direct to consumer business, this blog can give you the tools to succeed. His site also has a number of free tools for doing an eCommerce SEO audit to check the current SEO terms and SEO rankings of your site and your competitors. There's a lot to learn about the benefits of eCommerce SEO.
4. eCommerceFuel
eCommerceFuel is a multifunctional business with its finger on the pulse of the growing field of eCommerce businesses. They run a successful podcast, blog, forum, and more. On the blog, they cover a range of topics to help entrepreneurs make the right decisions and stay up-to-date on the latest trends.
Whether you want to know about the various types of eCommerce businesses or need information on how to build a storefront, you can find some useful tools here. We highly recommend their podcast as well. Why not learn when you're on the go or in the car?
5. HubSpot
One of the biggest names in eCommerce, HubSpot also has a very robust blog that's updated regularly. They are best known as the originators of the term inbound marketing. So, there's plenty of articles on the topic that can help you grow your audience and increase sales. Topics include social media marketing, sales planning, web design, and more.
That being said, don't expect to find more in-depth information regarding specific topics like what eCommerce business insurance to buy. HubSpot is a marketing company that writes about marketing.
6. Yotpo
Another major name in the industry, Yotpo is an eCommerce marketing platform that focuses on customer loyalty, messaging, and referral programs. These themes are covered in even more detail in the blog with articles on eCommerce marketing, product, and customer retention. They also highlight the many amazing women in the world of eCommerce and offer resources for dealing with the impact of COVID-19.
If your primary focus is B2B marketing (see what is B2B marketing) or DTC marketing, Yotpo is a great resource for your business.
7. eCommerce Platforms
If you're looking for a software-focused blog, eCommerce Platforms is a great choice. The blog covers the big eCommerce platforms, tools to get the most out of them, and reviews for their usability and value. If you're in the early stages of building your eCommerce business or looking to replatform, eCommerce Platforms has many articles that can help.
If you're a food supplier looking for a B2B eCommerce platform, look no further than BlueCart. It's an all-in-one solution that connects hundreds of businesses so you can make wholesale sales, increase revenue, and reach new markets.
8. Bootstrapping eCommerce
Bootstrapping eCommerce is a blog written specifically for startups and entrepreneurs. There's no big business planning here, just tips and tricks to help you grow your business on a lean budget. These include startup ideas, web design for beginners, and the best platforms for accepting an eCommerce payment.
If you're just starting out or looking to start a side business, this blog is a great place to start.
9. eCommerce CEO
The eCommerce CEO blog was designed to help entrepreneurs take their ideas to market and grow their business. The articles are built as step-by-step guides for various aspects of eCommerce management. Online store platforms, marketing tools, and industry trends are all covered.
They even cover inventory management techniques like kitting, so you're bound to find an article or two on your business' particular needs.
10. Sumo
Sumo offers a variety of tools and plugins for the most common platforms used by eCommerce businesses. They also run a blog chock-full of data regarding digital marketing and product trends. Even better, these articles are all backed by comprehensive growth and data case studies of real businesses.
The only reason Sumo is at the bottom of the list is that it is a bit more technical than many of the others. Still, it can be invaluable for someone with a bit of experience and know-how.
eCommerce Blog Ideas
Once you’ve got some years of experience running an eCommerce business, you may want to start your own blog. If so, you want to make sure to approach it from an authoritative and reliable standpoint. Don’t talk about subjects you don’t understand, or readers will see right through you.
Here are a few tips to help you get your eCommerce blog started:
- Perform keyword research. There are two reasons you’ll want to start with keyword research. First, it will give you insight into topics that people are already searching for, so you’ll know if there’s a market for your content. Second, you can use these terms throughout your content to help your page rank in search engines. This is the key to on-page SEO for eCommerce and will be vital in drawing visitors to your site.
- Engage with your readers. Blogs aren’t journals where you leave your thoughts on a page and walk away. Readers may have questions, information to add, or just want to engage with you. Take the time to respond to them and help clarify points. You may get new ideas for content, but you are also building your brand and are more likely to make sales and increase customer value.
Keep it personal. Since there are so many blogs on the subject, it can be easy to try and mimic a successful one. That’s not a good idea and will often come across as disingenuous. Layer in your own experiences and thoughts as you write. This helps define your brand and makes you more relatable. Readers will feel more connected with your company and are more likely to make purchases and advocate on your behalf.
Time to Blog Off
Learning about the various aspects of eCommerce businesses can help you make informed decisions and grow your business. With the tools on our blog and the other nine above, you're on your way to success.
If you love reading about eCommerce so much, why not pick up one of the best eCommerce books on the market? A little knowledge can go a long way toward growing your business exponentially.