As a sales manager, you know that managing sales and staying ahead of the competition requires more than just a charming smile and persuasive words. It's all about leveraging the right tools to streamline your processes, increase sales efficiency, and ultimately close more deals.
That's where sales tools come into play.
Key Takeaway: Sales tools include a wide range of software applications and digital resources designed to support and enhance various aspects of the sales process. From sales forecasting to sales automation, these tools provide invaluable assistance throughout the entire sales cycle.
These digital selling tools help sales managers optimize their average deal size, improve the sales win rate, and shorten the average sales cycle length—all while maximizing sales efficiency.
Now, there is a sales management software for almost every stage of the sales process. For instance, imagine you run a wholesale cheese business that distributes various specialty cheeses to restaurant businesses and specialty stores.
At the initial stage, when you're sourcing cheeses from different suppliers and managing inventories, a comprehensive wholesale CRM software specifically designed for the food and beverage industry becomes your ultimate asset. As you progress to the sales stage, an order management software comes into play, streamlining the entire process of taking and processing orders.
These are just two stages in your sales process.
So, what are the most important software for sales reps apart from these two? Well, there's a vast array of sales tools available, ranging from digital selling tools to sales development tools, and everything in between.
Let’s dive in!
What are Sales Tools?
Sales tools are digital solutions used by sales teams to facilitate sales pipeline management processes. They can help sales professionals to manage customer relationships, generate and handle leads, access sales and market intelligence, analyze and report sales metrics, train sales skills, and automate and integrate sales tasks.
There are different types of sales tools that you can use depending on your needs. Some of them include:
- Customer relationship management (CRM)
- Sales intelligence and prospecting
- Sales acceleration
- Data connectors and integrations tools
- Sales analytics
- Sales productivity e-signature and document tracking
- eCommerce marketing automation and ABM
- Sales enablement and digital sales rooms
- Customer success tools
7 Best Sales Tools
When it comes to sales tools, there are a number of options available to sales reps and teams. Here, we'll explore seven of the best sales tools that can enhance your sales efforts:
#1. CRM Software for Sales Reps
Customer Relationship Management (CRM) software is the backbone of sales management and operations. It helps sales reps organize customer data, manage leads, track interactions, and automate repetitive tasks.
With a wholesale CRM, you can nurture leads more effectively, identify upselling opportunities, and provide personalized experiences that lead to higher customer satisfaction and reduced customer turnover rate.
Here are some popular CRM software for sales reps:
- Salesforce: A widely recognized CRM software that offers robust features for managing customer relationships, tracking sales activities, and generating insightful reports.
- HubSpot CRM: This user-friendly CRM solution helps sales reps organize contacts, track deals, and automate tasks, all in one centralized platform.
- BlueCart: BlueCart offers customer relationship management software specifically designed for the food and beverage industry, including wholesale food distribution businesses. The platform streamlines customer relationship management, order tracking, and inventory management, making it an ideal tool for your wholesale business.
#2. Sales Efficiency Tools
Sales efficiency tools are designed to streamline the sales process and optimize your productivity. From automating emails and follow-ups to providing real-time performance eCommerce analytics, these tools enable sales reps to work smarter, not harder.
Additionally, sales efficiency tools empower reps to focus on building relationships and closing deals by eliminating manual tasks and reducing administrative burden.
Here are some sales efficiency tools your team can invest in:
- Outreach: A sales engagement platform that automates personalized communication, follow-ups, and task management. It helps sales reps streamline their outreach efforts, track customer interactions, and increase productivity.
- SalesLoft: This sales engagement platform enables sales reps to personalize their outreach at scale, automate repetitive tasks, and gain valuable insights into customer engagement. It offers features like eCommerce email marketing tracking, cadence automation, and sales eCommerce analytics.
#3. Sales Planning Tools
Sales planning tools are essential for setting clear goals and devising effective strategies. They assist sales teams in creating sales forecasts, setting targets, and developing action plans to achieve their objectives.
These tools enable better sales pipeline management and ensure everyone is aligned towards achieving common sales goals.
Let’s look at some sales planning tools:
- Asana: A project management tool that helps sales teams plan and organize their tasks, set goals, and track progress. It facilitates collaboration, task assignment, and deadline management, ensuring that everyone stays aligned and focused on achieving sales objectives.
- Trello: This visual task management tool that allows sales teams to create boards, cards, and lists to organize their sales planning activities. It provides a simple and intuitive interface to track tasks, prioritize activities, and collaborate effectively.
#4. Digital Selling Tools
Digital selling tools are crucial for sales reps looking to connect with customers across various online platforms. These tools encompass social commerce management, email marketing, and online communication platforms that help sales reps engage with prospects and clients on the digital frontier.
Here are some of the best digital selling tools:
- LinkedIn Sales Navigator: A powerful social selling tool that helps sales reps identify and engage with potential customers on LinkedIn. It provides advanced search filters, lead recommendations, and personalized messaging features to build relationships and drive sales.
- BlueCart: Apart from its CRM capabilities, BlueCart also offers digital selling tools tailored for the wholesale and restaurant industry. It provides features like online ordering, digital catalogs, and communication channels to connect wholesalers with restaurants and specialty stores, making it easier to promote and sell your wholesale products.
#5. Sales Team Tools
For sales managers and team leaders, sales team tools are indispensable for coordinating and optimizing team efforts. These tools facilitate effective communication, task delegation, and collaboration among team members.
They also offer performance tracking and reporting features to monitor individual and team progress.
Here are some sales team tools to streamline your B2B vs B2C sales processes:
- Slack: A team communication and collaboration platform that enables real-time messaging, file sharing, and seamless integration with other tools. It facilitates quick and efficient communication within sales teams, ensuring smooth coordination and information exchange.
- Microsoft Teams: A comprehensive collaboration platform that combines chat, video meetings, file storage, and app integration. It allows sales teams to communicate, collaborate, and share important sales-related information in one centralized workspace.
#6. Sales Organization Tools
Sales organization tools are designed to support the overall structure and management of sales operations. They include tools for territory management, sales forecasting, and resource allocation.
These tools contribute to a more efficient and profitable sales organization by effectively organizing sales processes and resources.
Let’s explore some sales organization tools:
- Monday.com: A flexible and customizable project management tool that helps sales organizations streamline workflows, track progress, and manage resources effectively. It offers features like task management, team collaboration, and reporting, providing a holistic view of sales operations.
- BlueCart: BlueCart also provides sales organization tools tailored for the food and hospitality industry. It offers features like order management, inventory tracking, and supplier management, helping you streamline and optimize your sales processes.
#7. Sales Rep Software
Sales rep software is a comprehensive package that combines multiple tools to cater specifically to the needs of individual sales representatives. It often includes CRM capabilities, sales automation features, and communication tools, ensuring that each sales rep has everything they need to excel in their role.
- BlueCart (again!): As mentioned earlier, BlueCart stands out as a comprehensive sales rep software tailored for the foodservice industry. With its focus on wholesale businesses, BlueCart provides the tools necessary for sales reps to manage customer relationships, track orders, and efficiently handle inventory, making it a valuable asset for your sales team.
Frequently Asked Questions About Sales Tools
Sales tools are essential for sales professionals to streamline tasks, gain valuable insights, and build stronger relationships with customers. They help sales reps work more efficiently, automate repetitive tasks, and make data-driven decisions, leading to increased productivity and better sales performance.
Let’s answer a few common questions about the best sales tools:
What is a sales tool?
A sales tool is a software application, platform, or resource designed to assist sales representatives and teams in their sales activities. These tools are used to streamline processes, enhance productivity, and gain valuable insights to improve sales performance.
What are the uses of sales tools?
Sales tools serve several purposes in the sales process:
- Organizing consumer data and interactions for better relationship management.
- Automating repetitive tasks to save time and increase efficiency.
- Generating insights and analytics to make data-driven decisions.
- Improving communication and collaboration among sales teams.
- Enhancing lead generation and prospecting efforts.
- Streamlining sales forecasting and planning.
- Supporting digital selling and online engagement with customers.
What are the 7 keys in sales?
The 7 keys in sales, often referred to as the "7 C's of Selling," are essential principles that guide successful sales strategies. They include:
- Confidence
- Clarity
- Communication
- Credibility
- Customization
- Consistency
- Closing
What tools are used in sales and marketing?
Tools used in eCommerce sales and eCommerce marketing are:
- CRM software
- Email marketing platforms
- eCommerce marketing automation software
- Social media management tools
- Analytics platforms
- Content management systems (CMS)
- Lead generation tools