Vendors in the restaurant space require access to a massive network of food service establishments to remain successful. That’s why BlueCart created the Endless Aisle, an exclusive network of wholesalers and restaurant owners.
As one of the most highly anticipated product launches in the restaurant tech space this year, BlueCart’s Endless Aisle is a must-have. It gives restaurants an easy platform to find suppliers while expanding each and every wholesaler’s overall reach. Now, continue reading the remainder of this blog post to closely examine its best features for vendors.
What Is a Multi Vendor Marketplace Platform?
A multi vendor marketplace platform refers to a dashboard or app where multiple suppliers can sell products. BlueCart’s Endless Aisle is a prime example of such a platform. Thousands of wholesale suppliers in the restaurant industry use it to sell their products to a vast network of food service providers.
In the modern food and beverage industry, vendors and buyers must have a way to simplify orders. This idea stems from the need for the consolidation of all transactions and the ability to get the best price possible. Luckily, these are two primary features of the Endless Aisle.
5 Features That Make Endless Aisle the Best Multi Vendor Marketplace Platform
Vendors all across the food and beverage space should consider the benefits of Endless Aisle. It's a wholesale B2B marketplace designed with restaurant suppliers and eateries in mind. Therefore, it checks all the boxes for what a wholesale vendor needs in order to be successful.
See below to learn about five reasons why vendors must try BlueCart’s Endless Aisle:
1. Access to a Massive Restaurant Network
One of the most enticing aspects of joining BlueCart’s Endless Aisle as a vendor is the massive selection of restaurants you can sell to. As of August 2024, over 119,000 verified food service establishments shop through the BlueCart platform. As you can imagine, access to that many shoppers can take your sales to new heights in no time.
One of the most prominent issues that vendors face is reaching customers who are ready to buy. However, when you have access to an online wholesale marketplace, about half the users may fit your ideal customer profile—well, at least the ones that reside within your delivery zone. But we'll talk more about targeted deliveries in the next subsection.
2. Customizable Delivery Zones By City, State, or Region
Larger-scale vendors that can keep up with huge order volumes can ship wholesale products nationwide. But what about those that don’t have the resources to manage such high demands?
With Endless Aisle, vendors can customize their delivery zones. Whether they only want to deliver goods to a particular city, state, or region, they can create such a limit in the backend of their account. Then, as shoppers outside these delivery zones browse through products, they won’t ever come across product listings from these vendors.
It’s a game-changing feature that helps vendors tailor their delivery methods and catalogs to a designated group of customers. Meanwhile, it’s also a way to enhance the customer experience for shoppers. That’s because there’s no risk of them stumbling across a product that piques their interest, only to find out that they can’t get it delivered.
3. Intuitive Pricing Insights On Every Product Listing
Of all the online wholesale marketplaces available to vendors, you might wonder what makes BlueCart’s Endless Aisle stand out from the rest. And of the many attributes that make our digital marketplace so unique, the intuitive pricing insights feature takes the top spot.
After uploading all of your products and setting prices, each item will be marked as Great Value, Good Value, or Fair Value. When you make it clear to customers which products in the Endless Aisle are more worth their investment than others, your products have the potential to instantly become the go-to options. After all, why spend your hard-earned money on something that’s a fair value when there are comparable products that are a great value?
Vendors have the ability to update product prices as they wish. Expenses fluctuate and competition is here to stay. So, BlueCart’s Endless Aisle allows vendors to remain competitive with ease and efficiency.
4. Promotions and Discounts to Incentivize Sales
Vendors that sell through the Endless Aisle can host a number of promotional and marketing strategies from the backend of their account. For instance, vendors can automatically offer free delivery to all first-time shoppers. This tactic is a foolproof way to introduce new customers to your product line. Then, once their initial order is in your system, you can move forward with other marketing ideas. Or, they might like your products enough to keep coming back. Either way, free delivery is a tried and true offering to provoke a positive first impression and repeat business.
Speaking of other promotional efforts, there are tactics beyond free delivery that you can leverage in the Endless Aisle. Whether you’d like to showcase in-app banner ads or offer discounts, we make it easy for vendors to market their brand according to their overall strategy.
5. Affordable Access to All of BlueCart’s Features
BlueCart is the most affordable SaaS provider of its kind in the hospitality industry. Therefore, the decision to utilize Endless Aisle will surely fit into your restaurant budget. Plus, you’ll have access to all of BlueCart’s other award-winning features for order management, tracking, and fulfillment.
Don’t lose sight of the amount of revenue that vendors can generate from selling to thousands of buyers. With a feature like Endless Aisle, your investment will eventually pay for itself time and time again.
Frequently Asked Questions About Endless Aisle for Vendors
Would you like to learn even more about Endless Aisle for vendors? If so, you’re in the right place! See below for a variety of questions and answers that have helped ease the launch for other businesses.
Do I Have to Upload My Product Catalog to the Endless Aisle?
Nope, a BlueCart team member will manage the process of uploading your product catalog to the Endless Aisle. We’ll even go ahead and add all your product descriptions. Just supply us with the information and we’ll handle the rest!
How Long Does It Take to Begin Using the Endless Aisle?
Once you decide to join the Endless Aisle, it should only take us a few hours at most to have your product catalog readily available to buyers. Then, it’s just a matter of getting your team logged in and ensuring that you’re off to the races.
Can I Track Sales That I Receive Through the Endless Aisle?
Yes, vendors can absolutely track sales that are received through the Endless Aisle via BlueCart’s analytics dashboard. In fact, you can even view metrics and data visualizations while on the go with the BlueCart app.
What Types of Businesses Will I Be Selling to With Endless Aisle?
The clientele that vendors sell to through the Endless Aisle include various types of food service establishments. It caters to the food and beverage industry, which means that entities ranging from coffee shops to Michelin Star restaurants are shoppers on the platform.
How Can I Inquire With Other Questions?
If you have any additional questions about Endless Aisle or the BlueCart platform in general, send an email to support@bluecart.com. Afterward, you should hear back from a team member within one to two business days. You can also send us a DM via social media.
Join the Endless Aisle for Endless Sales
Are you ready to be part of a revolutionary platform that’s designed to bring each vendor’s business to another level? As a supplier catering to food service providers, the potential for growth is prevalent with software that optimizes the experience for both sellers and buyers. Meanwhile, that’s the main goal of BlueCart’s Endless Aisle. If you’d like to take a deep dive into the platform, book a demo with us today!